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This session will investigate the opportunities and current challenges involved in using persistent identifier (PID) metadata to understand institutional research activity, based on a 2022 data visualization project led by the ORCID US Community (administered by Lyrasis) in partnership with two fellows from the Drexel University LEADING program. The fellows created an R script that can be used to retrieve information about publishing collaborations between researchers at a home organization and other organizations across the globe, based on metadata from researchers’ ORCID records and DOI metadata. The resulting dataset can be imported into a Tableau Public dashboard template, resulting in a data visualization that can be shared with multiple stakeholders to emphasize how PIDs can be used to visualize researcher activity and impact. However, multiple gaps in the ORCID and DOI metadata, such as authors with no ORCID iD or ORCID records with no institution or works data, and missing co-author information in DOIs, indicate that we still have a long way to go before these PIDs can be used to demonstrate a more complete picture of research activity. Let’s discuss together how we can overcome these barriers, and more fully realize the potential of PIDs.